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Buyers are using Social Media



Buyer’s social media use is on the rise. The California Association of Realtors asked homebuyers in 2011 and 52% used social media in the house hunting process. In 2012 it jumped to 68%, and 2013 jumped again to 75%, and finally the latest numbers for 2014 are up to 77%. Buyers reported they were searching for home-buying tips, looking for agent referrals from friends and more. See the info graphic below.


Are you using social media to help with the home buying process? I’d love to hear about it. And if you haven’t connected with me yet, find me at